In television programming, flow is how channels and networks try to hold their audience from in television studies, the academic analysis of the medium. Media scholar Raymond Williams is responsible for first using the term in this sense. Raymond williams television. 1. Television'The founding text of television studies. A true classic;always worth consulting for its style, scope, and. PDF download for Raymond Williams and the cultural analysis of television, Article Information Williams, R. Television: Technology and Cultural Form.


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If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.

Yet Williams' analysis of television's history, its institutions, programmes and practices, and its future prospects, remains remarkably prescient. Williams raymond williams television the importance of technology in s Television: The cultural critic had become, to an extent, a political economist of televisual technology.

Williams concluded Television — Technology and Cultural Form prophetically. Permit me to quote the key passage, a passage that I am fond of quoting and have done so before: Over a wide range from general television through commercial advertising to centralised information and data-processing systems, the technology that is now or is becoming available can be used to affect, to alter, and in some cases to control our whole social process.

And it is ironic that the uses offer such extreme social choices.

Flow (television) - Wikipedia

We could have inexpensive, locally based yet internationally extended television systems, making possible communication and information-sharing on a scale raymond williams television not long ago would have seemed utopian.

These are the contemporary tools of the long revolution towards an educated and participatory democracy, and of the recovery of effective communication in complex urban and industrial societies. But they are also the tools of what would raymond williams television, in context, a short and successful counter-revolution, in which, under cover of talk about choice and competition, a few para-national corporations, with their attendant states and agencies, could further reach into our lives, at every level from news to psycho-drama, until individual and collective response to many different kinds of experience and problem became almost limited to choice between their programmed possibilities p So, thirty years ago, with trepidation, Williams spotted what was likely to happen.

  • Television: Technology and Cultural Form - Raymond Williams - Google книги
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  • Television: Technology and Cultural Form

Conventional wisdom tells us that the reason television has developed in this way raymond williams television due to technological advance.

It is indeed to do with technology but not only technology. Instantaneous satellite communications, channel proliferation, digitalisation and convergence of television and computing are all important but their deployment is a matter of decision-making, a matter of politics and economic pressure, as Williams always insisted.

Flow (television)

Profitability, not social use, is the driving force. This has put enormous pressure on the European tradition of public service broadcasting, a tradition that has barely existed at all in the USA.

Even the most illustrious organisation of public service broadcasting — the British Broadcasting Corporation — behaves these days like a business in a competitive market.

Yet, the public service aspect has not been entirely obliterated. There is still a debate to be had. raymond williams television


How does the situation differ now from thirty years ago when Williams sought to comment on the ordinary output of British television and theorised the development of the medium?